Print Media Advertising: Impacts on Popular Culture and Cultural Values Essay

Print media advertising impacts consumerism and cultural set in many ways. Newspapers and various magazines ache dominated the presence of bulls eye media in the tuition of American normal culture. Print media also propagates affable trends that affect the human torso, consumerism and social responsibility either directly or indirectly. For the most part, print media has given rise to both positive and detrimental consequences on the human perception towards culture.Fashion magazines have been major factors in propagating the human image and the latest fashion trends, thereby dictating both the human race awareness and the refreshing image in the society. By repeatedly produce specific images that are given positive descriptions, magazines from health and fashion to euphony tend to take control of American popular culture. On the former(a) hand, newspapers transmit information to the general public. That being said, the news stories and other articles promulgated by news papers are absorbed into the publics awareness whether or not they approve of the content of these articles.In effect, the stories that newspapers publish and newspapers themselves contribute to the development of popular culture in America. For instance, the recent news stories about Sarah Palinthe republican Vice-presidential candidate for the 2008 national electionsportraying her as the attack tail of the Grand Old Party against the Democratic presidential nominee has do her a part of American popular culture in retributory a short span of time. There have been at least three trends propagated by the print media affecting the development of American popular culture.First, there was a time when fashion magazines published images of skinny models, thereby creating the public impression that to be thin is to be in and acceptable. In effect, my perception about being healthy and physic every last(predicate)y kindly at the same time was caught in a direct involvement against the trends propagated by these fashion magazines. It is in my belief that any person heedless of body frame or size of hips and waist can have a healthy lifestyle that is visually attractive without resorting to methods that make the body ultra skinny.Another trend propagated by the print media is the image of top-performing athletes draining specific brands of sporting apparels, as if signifying that the potential of the individual to perform at his best in sports depends on the shoes the athlete is wearing, for instance. This trend creates an magic trick that promotes consumerism, tempting the buying public to identify strongly with these sporting goods and, in a way, depending on them to boost their athletic performance or to entirely enhance their status in the society.I think that this trend causes impose on _or_ oppress to the American society because it feeds the capitalist motives of companies, thereby giving less precondition for the social responsibilities of these compa nies. Lastly, the print media has also propagated the trend of showing either crook or favor to certain governmental ideologies. While the freedom of convention is guaranteed by the American Constitution, it has responsibilities attached to it.Thus, the print media should avoid showing political bias or favoritism since either of these two attitudes can below the belt influence public opinion. I think the print media should be politically neutral, taking no political side and publishing political stories from all political angles possibly involved. I also think that doing so is a part of the social responsibility of the print media outlets, especially newspapers, since the articles that they publish and circulate can greatly shape American popular culture.