Marvel Case Report †Marketing Essay

1. find Problems/Opportunities wonders product line is limited to primarily the superhero genre. This makes diversifying more difficult. inquire competes not only with DC Comics but also with nigh other types of films (such as action, suspense, thriller, horror, sci-fi, etc.). When people go to the movies for entertainment, they dont typic entirelyy dependable go to watch comic concur hero movies. Therefore, Marvel faces contention from a wide range of genres (and production companies like Paramount that let out different genres of movies).Marvel can turn each comic guard character into its own brand and capitalize on additional streams of gross through licensing. Toys, T-shirts, watches, and video games based on popular comic book characters are all products that can help augment Marvels revenue. Not all characters are of equal worth to Marvel. Spiderman and X-Men are very more than more valuable brands than Daredevil and the Punisher.2. New InformationMarvel continues to cede mixed success with its character lineup. Elekra only grossed $56.7M worldwide while beseech Man grossed over $585M worldwide (http//boxofficemojo.com/movies/ ?id=elektra.htm http//boxofficemojo.com/movies/?id=ironman.htm). Marvel Entertainments free-enterprise(a) landscape has become even tougher. Not only must Marvels lineup compete with DC Comics venereal infection and Batman, but also comic book heroes like Transformers and G.I. Joe (interestingly, Marvel utilise to own the rights to Transformers and G.I. Joe but sold those rights to Hasbro) (http//forums.superherohype.com/showthread. php?t=265502).Marvel has been able to cargo area the X-Men franchise afloat with X-Men Origins Wolverine and X-Men First-Class (though it does seem to be change more or less) (http//boxofficemojo.com/ showdowns/chart/?id=vs-xmen.htm). Disney purchased Marvel for $4 billion in 2009 (http//money.cnn.com/2009/08/31/ intelligence activity/ companies/disney_marvel/index.htm).3. Recommendat ionsNot every Marvel movie is a blockbuster. In fact, some of them are flops. While Marvel would certainly experience offshoot in focusing on production and distribution more, it risks stretching itself beyond its means competencies. While successful movies could exhibit to be very profitable for Marvel, lusterless movies could prove to be financially detrimental if Marvel also produced and distributed all of its films. Marvel must learn to manage its growth. It cannot forever rely on its cash cows Spiderman and X-Men. However, new generations equate to new potential markets. Reintroducing unadulterated characters to new generations could translate into recurring revenue streams.Marvel should leverage its growth on one hand and not stretch itself too much beyond its core competencies on the other. Getting more into production could prove to be financially beneficial for Marvel. On the other hand, I would commend leaving the distribution to those companies that specialize in th at and are large overflowing to be able to diversify without it harming their business. Marvels core aptitude is in developing its characters and storylines. While Marvel could expand their core competencies to implicate production, doing so too much to include distribution might extirpate Marvels core competencies.Marvel has thousands of characters. It should strategically develop some of its highest-potential characters. However, this has also backfired (ex Daredevil and Elektra). It worked with Iron Man and seems to be working with Thor though. Marvel can continue to create new streams of revenue by precipitously seeking licensing opportunities and even international licensing agreements. Licensing can be extremely profitable, in particular when attached to a lucrative film franchise.