Social Media and Brand Reputation Dissertation

societal Media and Brand Reputation - Dissertation ExampleReputation risk has been considered the primary little terror to business operations and the market value of their organizations. Despite this, organizations have been neglecting composition risk management strategies. gum olibanum with the aim to educate businesses on the ways in which brands might deal with viral social media events to keep in line they do not damage the reputation of the brand, three objectives were set in Chapter I. This was a qualitative require based on secondary data and after extensive literature in Chapter Two the lead has achieved its objectives. The study finds that social media has changed how businesses function. sociable networking applications create and manage a digital expression of peoples personal relationships or links. Social networking has the ability to expand social contacts, accelerate business processes, improve guest relations, reduce cost of recruitments, improve staff moral e, motivation and job satisfaction among employees. It also provides a collaborative learning environment where knowledge workers can be grouped together. Social media can be termed as an alternative communication tool which supports existing relationship and enriches the users experience. ... Web 2.0 technology presents opportunities for companies to be closer to their customers, to their markets, to spy and collect information. Companies form online brand communities where consumers can have direct but non-intrusive connection with the brand which generates a sense of belonging to the group. However, the same social media platform can also damage the brand reputation. Social software is susceptible to intentional attack when groups or an individual can bend the system to gibe its purpose. Users have the freedom to express strong emotions and incidents soon go viral which negatively affects the reputation of the organization. Social media fuels new expectations about the organiza tion and it becomes essential for the organization to respond to it. Corporations have little control everyplace information flow and information posted with malicious intentions can damage corporations reputation that may have taken years to build. Social media crises have occurred because social business readiness is missing even in the most advanced companies. Thus, the study concludes by presenting a model to educate businesses on the ways in which brands might deal with viral social media events. Imitations to the study have been highlighted and recommendations for further search in this sector have been made. Table of Contents Chapter One Introduction 1.1 Background 1 1.2 task statement 2 1.3 Research aims and objectives 3 1.4 Structure of the study 3 Chapter Two Literature check up on 2.1 Chapter Overview 5 2.2 Definition social media and social networking 5 2.3 Potential of Web 2.0 technology and social networking sites (SNS) 5 2.4 Benefits of social media