Biopure Case Study Essay Example for Free

Biopure Case Study Essay The key issue is to determine when Oxyglobin should be introduced to the market without jeopardizing Hemopure’s potential and how it should be marketed. In addressing the issue, the following were considered: a sensitivity analysis for potential consumption of different price series, associated revenues and costs, and gross profit from different distribution methods. It is recommended that Biopure: 1. Introduce Oxyglobin immediately at a price of $100 to veterinarians. 2. Have an independent sales force distribute the product to maximize profits. 3. Advertise Oxyglobin in both veterinarian journals and trade shows. 4. Establish a successful brand to launch Hemopure in the future. 5. Oxyglobin should be advertised Based on other Massachusetts companies’ initiatives that have not gotten FDA approval in the last few years, it is safe to assume that it is a possibility not to get the approval or to be given the approval rather late as it happened to Baxter. Further, the potential dip in the stock price if Hemopure were rejected can be avoided if the company acts quickly and takes advantage of a market that currently has no competition: the animal blood substitute market. Obtaining market share is critical now that Biopure’s Oxyglobin has been approved. Biopure has a chance to be the first player to enter this market and recover its research and development costs within two years. Even when Biopure was primarily focused on developing a human blood substitute, the opportunistic development and later approval of Oxyglobin, an animal blood substitute, is a valuable opportunity that has to be considered. Exhibits A and B place potential demand (1995) at 3.9 million units for noncritical cases and 0.35 million units for critical ones. Further, Exhibit C shows the probability of consumption in units after factoring in the probability that veterinarians and pet owners would try Oxyglobin at different price series. The table shows that at $100 a unit, Oxyglobin would be used in 81% of critical cases and in 28% of noncritical cases. Hemopure, the human blood substitute, was only about to enter the third phase of the FDA clinical trials. Only because Oxyglobin and Hemopure are almost identical in physical properties and appearance, it does not mean that they cannot be priced differently. There are currently different medical products and services for humans and animals that are differently priced. Exhibit 8 from the case shows that very few veterinarian procedures are priced over $100. In contrast, a human blood transfusion is priced above $1500 without insurance according to the Houston Memorial Hospital. Hemopure’s market consists of people who lose blood in large quantities like in accidents, gunshots. And and aging population (double of what it is today by 2030) in need of Red Blood Cells to treat certain conditions like chronic anemia and acute blood loss. Launching Oxyglobin at a low price would not necessarily create an unrealistic price expectation for Hemopure because human health care is far more expensive than animal care. Additionally, the emerging and growing necessity for blood substitutes will yield great demand in the following years which will translate to higher selling prices for Biopure, all things equal. Despite the fact that Baxter International launched the first human blood substitute, HemAssist (presumably priced between $600 and $800), Baxter International’s and Northfield Laboratories’ blood substitutes rely on outdated human blood as a source of hemoglobin which is more expensive than Biopure’s raw materials (bovine blood) at $1.50 a unit. Moreover, their products need to be frozen until used, while Biopure’s products are shelf-stable at room temperature. This makes Biopure’s products more advantageous because buyers can save money on refrigeration costs as the company makes a higher profit because of their raw material’s lower price. In terms of production, Biopure has capacity to produce only one product at a time, namely, an annual capacity of 300,000 units of Oxyglobin or 150,000 units of Hemopure or some linear combination of the two. On the other hand, Baxter has a production capacity of 1,000,000 Northfield’s capacity is at 10,000 units per year, which is considerably less than Biopure. According to Exhibit D, potential demand for Oxyglobin alone priced at $100 is 1.3 million. Biopure does not have any competition but cannot supply that level of output presently, which would potentially raise prices as demand skyrockets once the product is introduced in the market. Biopure conducted two surveys that showed customers’ willingness to try the product at a higher price depends on the gravity of the emergency. Exhibit E shows that by selling the product at $100 a unit, $137 million can be generated in revenue, which is more than the revenue that can be obtained when selling it at any other price. This has to do with the probability of consumption and its correlation to the gravity of pets situations in general. Veterinarians have expressed their frustration with current animal blood distribution. Biopure has two options distribution options: National-Regional-Local and Independent Sales Force. Comparing distribution costs from Exhibits F and G, it is clear that going for the independent sales force approach Biopure can more than reduce costs by half. Distributing the product (at $100 a unit) with the NRL option would cost around $41 million as opposed to $18 million with independent sales distribution. Exhibits H and I show that the highest gross profit attainable is $120 million when using an independent sales force and pricing Oxyglobin at $100 a unit for veterinarians. These and all exhibits show that Biopure should launch Oxyglobin immediately and recoup the $200 million developing costs in only two years.

Concept :: essays research papers

Concept Manic depressive disorder is a chemical imbalance within the brain. This disorder disrupts you mood and causes your emotions to fluctuate. Mood swings. The disorder causes one to experience extreme depression and mania. The intensity of the mood swings vary going from mild, moderate, and severe. Without treatment the severity and frequency of the illness builds up over the years. Non-professionals normally call this disease â€Å"manic-depressive illness†. Those in the psychiatric field refer to it as â€Å"bipolar disorder†. Bipolar is a name given to this disorder because it refers to the two poles that range from depression on one end and mania on the other. One who has bipolar will experience severe depression. They lose interest in activities and hobbies. The loss of interest in things and people cause them to see things as meaningless. Hopelessness, worthlessness, sadness, and guilt are only a few of the feelings one is overwhelmed with. Most find it extremely difficult to concentrate, make decisions, and think. They are preoccupied with failures, loss of self-esteem, and can’t stop certain thoughts from intruding. Hallucinating, hearing voices, and delusions plague the person. 15% of untreated patients commit suicide. They experience changes in their weight. Most will lose weight but about 40% gain. Many experience insomnia. They will feel really tired, irritable, and restless. Change of behaviors includes the following: withdrawal from people and social events. The symptoms of mania start with feelings of happiness and joy and progress to the person feeling â€Å"on top of the world†. They feel like Lyles 2 they can do anything. They are creative, work more, and barely sleep.

Airport Security: Essential to Guard Citizens

Name Professor Subject Date Airport Security: Essential to Guard Citizens Airport security measures are essential to guard citizens against the significant potential for disaster. Airport security is the process of protecting public transport by aircraft, as well as the terminals from which passengers of these aircraft arrive and depart. The growing attempts of terrorist attacks on aircraft from the mid-1970s through 2001 have provided the need for greater security. The terrorist attacks on September 11, 2001, forced the government to create the Transportation Security Administration (TSA). Airport security has drawn the focus of the American public. With accounts of human error and various news reports of TSA failures to catch contraband items, the security debate draws a great deal of scrutiny from the public. There has been growing support for, and the eventual introduction of, full body scanners to improve the effectiveness of the security screeners. These scanners afford the TSA officers the technology to visually observe under the clothing of individuals entering the gate areas, making certain that there are no potential threats slipping through the security screening process. Checklist for Informational Essay 1. Does my introduction clearly state my thesis and give the reader an indication of the direction my essay will take? 2. Are my topic sentences and body paragraphs clear and well developed? 3. Have I fully supported my thesis with ample supporting details and examples? 4. Have I used a sufficient number and variety of sources in my paper? . Are all of my sources properly cited in the body of my paper according to MLA format? 6. Does my conclusion effectively summarize my main points and restate my thesis in different words? 7. Have I carefully proofread and revised my paper for sentence variety, word choice, grammar, and punctuation? 8. Does my Works Cited page include only the sources cited in the text? Is it correctly formatted? 9. Have I used the correct margins, line spacing, and other format issues required by the MLA sample essay and the sample provided by my instructor? Sources http://en. wikipedia. org/wiki/Airport_security https://www. cia. gov/library/center-for-the-study-of-intelligence/csi-publications/csi-studies/studies/vol50no3/airport_security_5. htm http://www. mlresearch. org/blog/job-search/394/airport-security-jobs-2 http://www. aviationnews. us/articles. php? art_id=13593&start=1 http://academic-papers. blogspot. com/2009/01/airport-security. html http://blog. appleseedexpeditions. net/how-to-go-through-airport-security-with-student-travelers/ http://www. naturalnews. om/033054_airport_security_biking. html http://www. heritage. org/research/reports/2006/07/time-to-rethink-airport-security http://www. rbs2. com/travel. pdf (Good source) http://www. aclu. org/files/kyr/kyr_english_5. pdf (rights in airports) http://www. fas. org/sgp/crs/RL32670. pdf http://llr. lls. edu/docs/41-1kornblatt. pdf http://www. businessweek. com/technology/content/aug2006/tc20060810_208055. htm http://www. airport-int. com/news/future-airport-security-technol ogy-system-unveiled. html http://www. airport-technology. com/contractors/security/

The Global Financial Crisis Of Broward College - 920 Words

Research Paper: The Global Financial Crisis Michelle Beira Broward College There have been few financial crises in the United States. The Global Financial Crisis of 2008 to 2009 was the most recent and before that was The Great Depression of the 1930s. The Global Financial Crisis actually began in 2007 when prices of homes tanked. It not only affected the U.S. but it also affected economies overseas. The entire investment banking industry, some of the biggest insurance companies, enterprises government used for mortgage lending, top mortgage lenders, the largest savings and loan companies, and two of the largest commercial banks were many of the financial sectors affected by the crisis. â€Å"Banks stopped making loans, share prices plunged throughout the world and most of the world plummeted into a recession† (The Financial Crisis of 2008: Year In Review 2008,† 2009, para. 1). Globalization of financial markets began after the Depression and World War II. After the Great Depression and World War II there was much physical and economic ruin in Europe, Asia and parts of Africa which allowed the U.S. to become a leader in the world financial system. Top world leaders like France, Germany, Britain and Japan were economically and financially unstable. The U.S. was the only stable capitalist country which means it was capable of determining the terms of a new world economic order (â€Å"The 2008 World Economic Crisis: Global Shifts and Faultlines,† 2009, para. 34). The first task inShow MoreRelatedBank of America Case Study1472 Words   |  6 PagesHarsaran Carlos Leal Tom Egurrola Jennifer Stanis Broward College MAN4720 September 09, 2013 Professor James Popino According to Bank of America, they’re focusing on creating real, meaningful connections with individuals, businesses and communities to help them connect with what matters most. Bank of America is proud to partner with 57 million customers, bringing them skills and expertise, to help make their financial lives better. (Bank of America company overview, n.d)